The name is True Essense. The brand is a streetwear line created by two brothers in Toronto. Back in 2011 they grew tired of seeing the same old logos repeated over and over on garments, so they decided that it was time to give people clothes that satisfied a deeper need. The need to represent oneself. They then vowed to create clothes with true meaning - that from the first moment a person sees the garments they would be struck by a deep sense of pride, power, and purpose. Welcome to True Essense!